HOW TO DOMINATE YOUR MARKET
Understand your customers’ searching behavior.
Walk in their shoes, and understand the dialogue the
searcher is having with the web.
Most customers are researching or looking for a problem
to solve. If you understand what problem they’re trying
to solve (keywords and phrases) you can provide them
with a very customized solution to it (your landing page,
website…and ultimately your product).
Decide how you will track conversions. Often this is
easy…it’s when you make a sale.
Other times it can be trickier. If you’re a real estate agent,
you’ll most likely be tracking leads. In addition, you’ll have
to assign some kind of monetry value to that lead so you can
determine how much advertising to spend in order to get it.
Decide on autoresponders and set them up.
Autoresponders are simply a way to keep in touch with
your customers and prospects. Essentially it’s automated
email.
Do the keyword research
Brainstorm the core ones with a diverse group
"spy” on your competition', using tools
use other tools to expand the core list
Group keywords by the conversation type
(what is the potential customer looking for?)
If you’re a real estate agent, you’re prospects will be
having different conversations if they’re looking to relocate
as opposed to someone already in your area looking to sell
their house
Build landing pages on your site for each conversation
type
You’d want the two different potential customers above to
go to two different pages within your site, because you want
to highlight the different value propositions you’re bringing
to the table…to solve their particular problem.
Set up your own blog
Set up your adwords campaign using the keywords,
groupings and landing pages
Monitor and test…EVERY DAY
Split test ads every day
Adjust bids every day
Get rid of non-performing keywords every day
As soon as a great “money term” is found, start the
Search Engine Optimization process for that term
Market 2-3 articles per week (or even more)
Make blog postings on your blog and others’
Answer posts on forums and yahoo answers
Move great “money terms” to Yahoo and MSN pay per
click advertising engines
Rinse and repeat this process every 90 days!
This probably looks overwhelming. However, if you know what you’re doing…it’s very straightforward.
With just a bit of effort on your part, you can DOMINATE your market. Doing this effectively really is like bringing a gun to a knife fight. And…it’s your competitor’s that will have the knife!